|
|
Schwarz Window Sign, 1930s
This exhibition designates the seventy-fifth
anniversary of the founding of the Schwarz Gallery, which had it origins in
New Jersey. Frank S. Schwarz, the gallery’s founder, graduated from
the Wharton School of Business at the University of Pennsylvania and
completed two years at Penn Law. He had been interested in antiques and
collected early New Jersey glass while attending college. Frank rented a
farmhouse on Route 9 in southern New Jersey near the Seaview Country Club
in June 1930 and opened Frank S. Schwarz American Antiques, an enterprise
that his future wife Marie later characterized as a “glorified garage
sale.” His stock mainly consisted of things that had been collected
by his father Jacob Albert Schwarz, a wholesale manufacturer of costume
jewelry. Frank decided not to return to law school in September and moved
to Ventnor. During the Great Depression, Frank traveled around South Jersey
searching for antiques. He relocated the business to Atlantic City in the
early 1930s, first to the Ritz-Carlton Hotel and then to the Chalfonte
Hotel, which were both situated on the famous boardwalk.
Frank’s shop was patronized by such notables as
the tobacco heiress Mrs. Bowman Gray and U.S. Chief Justice Owen Roberts.
One of Frank’s most memorable experiences in Atlantic City was
receiving a visit from Evelyn Walsh McLean who wore the Hope diamond she
had purchased in 1911 for $154,000. Although the heiress was reputedly
disdainful of the legend that the diamond was cursed, she warned Frank that
it might harm anyone who touched it. McLean, seated in her rolling chair in
front of the door, proceeded to purchase his inventory of five rare
“Jersey rose” paperweights along with assorted French ones.
The business thrived, and during the late 1930s Frank
moved to the most prestigious block of the Atlantic City boardwalk in front
of the Traymore Hotel. The store’s trademark was a large, carved
wooden cigar store Indian. The firm specialized in selling early American
furniture, grandfather clocks, music boxes, antique gold and silver, and
paperweights. One of the most unusual objects Frank acquired was a lifesize
mannequin of a Quaker woman, which was later purchased by the Atwater Kent
Museum in Philadelphia. Frank stored a kayak under the boardwalk and often
left his father or an assistant in charge of the shop and spent an
afternoon fishing in the ocean. He married Marie Devlin in 1940, and within
two years the couple had twin sons, named Robert and Richard, followed by a
daughter, Frances, a few years later.
The decline in tourism that followed the outbreak of
World War II made Atlantic City a less desirable location for an antique
store. Soldiers stationed in the town held regular drills on the boardwalk,
and the luxurious hotels were converted into military hospitals. Because of
the nightly blackouts shops no longer remained open until midnight. The
Schwarzes left Atlantic City in the fall of 1942 and decided to temporarily
transfer the business to Philadelphia until the war was over. Frank opened
a new store on Chestnut Street called Frank S. Schwarz American Antiques.
From 1942 through 1961 he operated a profitable business, mostly selling
wholesale to dealers. Frank, who had developed an impressive expertise in
Americana, had the social contacts and politesse needed to purchase
antiques from the old area families who were eager to sell the estates they
inherited; his wife Marie recollected, “It seemed that the well would
never run dry.” The Schwarzes decided to remain in Philadelphia and
never returned to Atlantic City.
(next)
Copyright ©2005 The Schwarz Gallery
|
|